Arcade Fire’s Interactive Music Video, “Reflektor”
One could argue that Arcade Fire is an MTV band for the new generation. Content wise, their songs have few similarities with the likes of ’90s hits like “Buddy Holly” or “Virtual Insanity,” but their recognition of the music video as a malleable and significant platform is refreshing in the YouTube age of sex-soused, auto-tuned pop. Harnessing new technology, the Montreal-based collective has pushed the limits of the medium far beyond the capabilities of their predecessors, thanks to frequent collaborations with Vincent Morisset. Mr. Morisset, who describes himself as “a web-friendly director…looking for new ways to tell stories,” has worked […]
by Sarah Salovaara on Sep 10, 2013
