Capitalizing on the trend towards flat-screen and plasma TVs — and television as home design — Microcinema has announced a partnership with Colorcalm, “the best-selling producer of of ambient media and design-led programming,” that will result in a new label. Microambience will be “a dedicated distribution service and channel for ambient designers, producers, labels, and ambient moving image connoisseurs worldwide.”

So far, the label ranges from video fireplaces to more interesting stuff like Colorcalm – By Design, a shorts compilation designed to play as a continuous loop which images by designers Peter Saville, Irma Boom and John Maeda and music by Michael Nyman, Ryuichi Sakamoto and others. The website also sells classic works of the genre, like Brian Eno’s Mistaken Memories of Medieval Manhattan and Thursday Afternoon.