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Trailer Watch: Rick Famuyiwa’s Dope

Here is a bizarre entry in the contemporary trailer cannon: a one minute plus edit that gives almost no insight into the narrative happenings of the film it depicts, jettisoning specificity for internet topicality. The argument, I guess, is you can glean something about Rick Famuyiwa’s Dope from the execution on display, but I’m inclined to think that with all the memes involved, this is an eye-grabbing attempt more than anything else. The film, which earned raves at Sundance — with the notable exception of Wesley Morris — opens June 19 from Open Road.

 

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