Trust, as in all things, is important in film-going. I trusted my best friend Tim when, in middle school, he told me to see The Net. I trusted Janet Maslin when she raved about The Straight Story. Elaine famously trusted Vincent the video store clerk when he recommended Pain and Yearning (a fictitious title) in Seinfeld. But in this golden age of technology and information hoarding, more and more entities are demanding, and abusing our trust. I am of course referring to the A-word — algorithm. Now, I’m not going to say all algorithms are bad. I trust Rotten Tomatoes, […]
by Charles Poekel on Dec 14, 2017From day one there wasn’t much about the making of Christmas, Again that you could describe as “traditional.” So, when it came to releasing the film, it only felt natural to explore the less “traditional” routes. I use “traditional” in quotes because in 2015 I can safely say that non-“traditional” strategies are the new norm, if not the only viable option for any film, big or small (we’ve seen quite a few high-profile, big-budget “traditional” releases tank this year). So moving forward, I’ll refer to our strategy as “individualized,” which I think is a more accurate way of describing this norm. […]
by Charles Poekel on Nov 25, 2015