If you are a filmmaker, journalist, artist or someone else who creates work for an audience, most likely you’ve used social media to share it. Self-promotion is never fun, but it’s felt especially inconsistent (if not totally hopeless) ever since Elon Musk acquired Twitter, renamed it X and began throttling views to posts that include links. A number of users have escaped to new broadcast-based social media services that are “decentralized”—but what that word means depends on who you talk to. There are concrete differences between the AT Protocol, underpinning Bluesky, and ActivityPub, the protocol and standard for Mastodon as […]
by Joanne McNeil on Dec 16, 2024This year is the 40th anniversary of William Gibson’s classic novel Neuromancer. It’s a work of singular brilliance that arrived as part of a new vanguard. Back in 1984, in the Washington Post, author and editor Gardner Dozois identified Gibson as part of an emerging trend: new science fiction authors who had eschewed formulaic space operas for “bizarre hard-edged, high-tech stuff.” Dozois called these authors the “cyberpunks,” and the label caught on. Key works of cyberpunk like Neuromancer were produced in the ’80s alongside the boom in personal computers, and again in the ’90s as subscriptions to online services and […]
by Joanne McNeil on Sep 18, 2024Imagine you are in the basement of a home somewhere in the suburbs amid towers of cardboard boxes and items bought in bulk. There are bikes with training wheels and cobwebs between the spokes. Behind a broken recliner is a fake Christmas tree with garland and fairy lights still on it. On wire shelving racks are boxes filled with VHS tapes and DVDs. You see Sky Captain and the World of Tomorrow, Meet the Fockers, Waiting to Exhale, The Godfather trilogy box set and the 25-disc edition of Six Feet Under. A few of the videos are still wrapped in […]
by Joanne McNeil on Jun 27, 2024From the late aughts until pre-pandemic times, Apple’s presence in my life seemed concise and easy to recognize. It manufactured the phone in my pocket and the laptop I worked on. I picked an iPhone and a MacBook over the alternatives for the usual reasons: because Apple products were reliable and well-designed with intuitive user interfaces. The company, as a product manufacturer, appeared to have a vastly different purpose than the neighboring Silicon Valley empires extracting and monetizing data like Google and Facebook. Something changed in recent years. Now, when I think of Apple, I think of the AirTags I […]
by Joanne McNeil on Mar 18, 2024For any artist who works with digital files in the twenty-first century (that’s most of us), the work—in addition to making the art—is making sure it sticks around. To both archive and maintain your own work is a reminder of the gap between current practice and public markers of success. It can feel like an exercise in futility: If this work was really worth it—if someone other than you believed in its value—wouldn’t you have the time and money and institutional support to do it right? A library would offer to acquire your letters, no? Or, perhaps, with awards, grant […]
by Joanne McNeil on Dec 15, 2023“Everything in your house has, at one time, been moved on a truck,” says one of the truckers featured in Long Haulers. Amy Reid’s film subtly demystifies what can be a uniquely alienating form of labor, and the film itself has recently emerged from relative invisibility. The titular vehicles are typically driven by men. Reid’s debut documentary follows the lives of three women who are among the nearly seven percent of long haul truckers working in the United States. Completed in 2020, Long Haulers might have then seemed incredibly timely given the global supply chain crisis, which was among the […]
by Joanne McNeil on Sep 20, 2023In early July, a cohort of over a dozen filmmakers and artists gathered in the International Documentary Association’s sun-drenched conference room. Some had flown in from as far away as the UK and Serbia, others were local to LA. A number—perhaps most of them—weren’t exactly sure what was in store for them at the weekend-long Experimental Realities event. Or even why exactly they were there. I asked the event organizers how members of the impressive group — who included Greg de Cuir Jr., Alison Nguyen, and Mark Mushiva — were selected. “This is funny because the participants have been asking […]
by Joanne McNeil on Aug 22, 2023An application like ChatGPT is “taking the last 20 years of the internet and chewing it up, then producing a system that draws from that,” Allison Parrish explained when we spoke over Zoom last month. To the poet and programmer, generating content with large language model (LLM) neural nets is like “powering an engine with the methane that comes from decomposing corpses in a graveyard.” Few artists working today have Parrish’s depth of experience with generative text. You have likely encountered her work online, especially if you were active on Twitter in the “Horse_ebooks” era. Early on in her career, […]
by Joanne McNeil on Jun 27, 2023A number of recent films and television shows have been set in the tech industry. And regularly, I notice these projects can’t seem to decide: What’s the problem with Silicon Valley, anyway? One might draw a straight line from a character like Wall Street’s Gordon Gekko to jobs lost and houses foreclosed upon, but the consequences of “disruption” can be trickier to distill into lines as visceral and powerful as “greed is good.” I was thinking about this when I watched part of Super Pumped on a plane earlier this year. As it happens, American Airlines is one of the […]
by Joanne McNeil on Mar 16, 2023“Endings are very hard,” said Everest Pipkin. “It’s one of the most difficult things about making anything, and only gets harder when you are collaboratively telling a story with lots of people.” Speaking via video chat from their home in southern New Mexico, Pipkin, an artist and game designer, recently released World Ending Game, a tabletop “falling-action game” designed for players to bring existing campaigns to a close. Say you’re part of a weekly group playing Dungeons & Dragons and everyone is ready to move on. Your party can wrap things up and bring your existing characters — the druid, […]
by Joanne McNeil on Dec 15, 2022