Authors — Lance Weiler
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Culture Hacker: Rebooting the Doc Experience
by Lance Weiler on Oct 23, 2010
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ONE HUNDRED MORNINGS – WINS DISCOVERY AND DISTRO AWARD
This past winter we continued a tradition that started with the From Here to Awesome experiment, a “day and date” festival concept that helped 22 films reach theaters, living rooms and viewer’s computers in 2008. The WorkBook Project Discovery and Distribution Award gives a filmmaker an amazing prize consisting of a week long theatrical run in LA with social media, street team and PR support. A run where the filmmaker keeps the box office and we help to pull together the independent community in an effort to drive awareness around the film. Over a 100 films were submitted and today […]
by Lance Weiler on Jul 27, 2010 -
Culture Hacker: It’s All about Story
It’s tempting to get distracted. It happens to filmmakers all the time. Concern over gear, building audiences, developing social media strategies, new tools, new services. The promise of transmedia (the ability for a story to live beyond a single screen, device or medium) offers such rich storytelling potential. But for some it will become yet another distraction. Case in point: After a recent speaking engagement I was approached by a group of filmmakers. Some were trying to figure out the value of transmedia while others said with a sense of pride that they’d designed the perfect transmedia experience, as if […]
by Lance Weiler on Jul 20, 2010
