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“The Future of Content”
[The following guest post is from director John Wilson. Click here to watch his short film Escape from Park City.] I was recently editing a commercial for a popular footwear company and my client kept referring to “the future of content” to his colleague. I had a hard time telling if this was just another bit of ad jargon or a sinister prophecy about the future of media. When I finally asked him what he thought “the future of content” was, he delivered a flippant “you are!” and asked me to reposition their logo. The advertiser’s role in culture reminds me […]
by John Wilson on Apr 18, 2017 -
Shake-ups in Online Video
Online video’s come a long way in the seven-and-a-half years since the launch of YouTube, but it’s no secret that the landscape’s still constantly changing for filmmakers, both independents and studios. The big question, still, is how to best monetize online viewing, as a few recent developments have illustrated. Karin Chien has a great piece in the current issue of Filmmaker (available for subscribers here) about how some YouTube stars have built up massive audiences that have, in turn, supported them financially and empowered them to deal with Hollywood on favorable terms. But we all know that going viral can […]
by Randy Astle on Nov 23, 2012 -
The Screen Matters
The way we watch TV shows is changing. Whether one is watching a movie or other program over a TV set, a PC or a mobile device, the size of the display screen matters in terms of a viewer’s appreciation of a show. A recent study by two ad service firms, YuMe and IPG Media Lab (IPG Mediabrands), analyzes consumer viewing experiences, comparing four TV screens – traditional TV, online TV, a PC and a smartphone. As it reports, “while the size of the video screen did drive more excitement, variables such as ad clutter, creative content, and context had […]
by David Rosen on Sep 19, 2012 -
Jean-Luc Godard’s Schick Commercial
Here’s something I didn’t know: Jean-Luc Godard once did a Schick commerical. Nicholas Rombes writes about it over at the Rumpus in his Art Film Roundup: Schick was owned by ultra-Conservative, capitalist extraordinaire Patrick Frawley. Does this matter, that Godard made a commercial to help sell products for a company whose profits supported political causes antithetical to his own? We are all complicit in these hypocrisies, small and large, as we use and consume objects each day whose sources in the global matrix are often obscure. If Godard made the commercial to help fund his more radical projects (perhaps Tout […]
by Scott Macaulay on Feb 10, 2011 -
New from CGI Genius Alex Roman
Remember The Third and the Seventh, that amazing piece of architectural CGI by Alex Roman that I blogged about in January? If you don’t, don’t worry — I’ve reposted it below. Just up is a new piece by Roman that’s a stunning one minute of slow-motion images that are pure CGI. Titled “Above Everything Else,” it’s a spot for kitchen countertop manufacturer Silestone. Writes Motiongrapher: Although this spot is 100% CG, the beauty of the shots distract the viewer from this amazing fact. Each composition is elegantly balanced: light counterweights dark, chaos challenges order. The sparse soundtrack creates a sense […]
by Scott Macaulay on Nov 17, 2010
