“I might be a black Bill Gates in the making….” There’s a lot going on in Formation, the new single and music video surprised-released by Beyonce this afternoon. Hurricane Katrina, Black Lives Matter, the antebellum-era American South. Oh, yeah, and Red Lobster in one perversely profane lyric. Plus, the last shot is a fantastic riff on what is a pretty familiar indie-film trope — the actress submerging her face in a bathtub. I’ve been searching around and can’t find a director credit but will add if I come across it. You can download the song for free here.
by Scott Macaulay on Feb 6, 2016If you’re looking for where movie marketing is in 2014, this is it. Last night Beyonce posted to her Instagram a short 15 second teaser for Sam Taylor Wood’s anticipated 50 Shades of Grey, whose official trailer is due to drop this week. A balcony, thigh caress and a key in the lock, scored to a stripped down “Crazy in Love” — that’s all it is, but the simulated intimacy of the Instagram platform and Bey’s implied endorsement (as well as her high, but tastefully hidden, follower count) make this a better buy for Universal than any network TV buy.
by Scott Macaulay on Jul 20, 2014If you want a quick crash course in music video today — its looks, styles, and assorted tropes — you could do a lot worse than spend seven minutes watching this stream from Beyoncé’s YouTube channel, which begins with the first 30 seconds of every video made for the singer’s surprise, self-titled release. (It just appeared on iTunes last night with no advance publicity.) Living up to her workaholic reputation, Beyoncé has made what look to be lavishly produced, cinematically striking and conceptually varied videos for every song on what she calls her “visual album.” A track list with directors […]
by Scott Macaulay on Dec 13, 2013