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Trailer Watch: The 50 Shades of Grey Teaser

If you’re looking for where movie marketing is in 2014, this is it. Last night Beyonce posted to her Instagram a short 15 second teaser for Sam Taylor Wood’s anticipated 50 Shades of Grey, whose official trailer is due to drop this week. A balcony, thigh caress and a key in the lock, scored to a stripped down “Crazy in Love” — that’s all it is, but the simulated intimacy of the Instagram platform and Bey’s implied endorsement (as well as her high, but tastefully hidden, follower count) make this a better buy for Universal than any network TV buy.

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