Crowdfunding
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YOUTUBE ALLOWS DIRECT KICKSTARTER, INDIEGOGO LINKING
Big news for crowdfunders — Google announced today that YouTube videos can now be directly linked to projects on Kickstarter and Indiegogo. (Actually, in Google speak, that’s “Using annotations to help fund your creative projects.”) Given the expansive reach of the user-generated video giant, this means that many more eyeballs will land on projects seeking coin on these platforms. From Google’s announcement: Over the past year, crowdsourced fundraising has exploded as great way to raise money for creative projects. We’ve seen lots of you using platforms like Kickstarter and Indiegogo to fund projects, and we want to make it easier […]
by Scott Macaulay on Apr 17, 2012 -
Senate Passes JOBS Act with Modified Crowdfunding Rules
The JOBS (Jumpstart Our Small Businesses) Act, a collection of six bills intended to make it easy for small businesses to raise capital by relaxing various Securities and Exchange Commission requirements, including those related to crowdfunding, passed the Senate yesterday. It is now headed back to the House for reconciliation and could become law next week. While the House version of the bill passed swiftly with bipartisan backing, its passage through the Senate was rockier, with some Democrats and progressives warning that the bill would dilute necessary investor protections contained in the 2002, post-Enron Sarbanes Oxley Act. The bill exempts […]
by Scott Macaulay on Mar 23, 2012 -
Crowdfunding Bill Stalls in the Senate
The JOBS (Jumpstart our Business Startups) Act, which passed the House last week, has stalled in the Senate over criticism by Democrats over some of its provisions, including those related to crowdfunding, the strategy being used today by many independent filmmakers. Currently, it is illegal to use crowdfunding platforms like Kickstarter and Indiegogo to solicit actual investments. Monies pledged on these platforms are donations usually lacking any tax benefit or further income possiblity for the funder. (Or, increasingly, they are pre-buys for a specific goods or services.) The JOBS Act aims to change that, allowing businesses, including filmmakers, to solicit […]
by Scott Macaulay on Mar 16, 2012 -
The Microbudget Conversation: Down And Dangerous
In sticking with our “Do Your Homework” theme, this week on the conversation we dissect one aspect of the micro-budget equation – crowdfunding. As someone who is about to use Kickstarter for the first time, I felt it was best to leave you in the capable hands of someone who had not only successfully met his goal, but who doubled it. Zak Forsman is no stranger to the world of microbudget filmmaking and I love his advice on crafting a great campaign. At IFP week I heard tons of questions from filmmakers on how to wrestle the task of a […]
by John Yost on Oct 19, 2011 -
The Microbudget Conversation: Social Change
In keeping with a bit of our theme from last week we tackle the subject of using our films to make a larger audience aware of a subject or group, and in turn gain a network of people we would have never come in contact with. If crowdsourcing is a way to gain a new following and engage an audience in the filmmaking process, then social change can do the same thing, but also give back to a community or group in more ways than just one narrative film can. It can also serve to engage a larger network in […]
by John Yost on Jul 5, 2011 -
The Microbudget Conversation: Crowdsource… Not Outsource
I first met Jesse Borkowski back at RIT in 2002, and we became fast friends. His interest in experimental filmmaking mirrored my own, and soon we were the dynamic duo of cinematographer and assistant on over ten short films. Our verbal short hand and similar visual language made it easy for us to work together, but it wasn’t until now that we’ve collaborated on a project as co-directors; It was bound to happen. The film I’m referring to is Engram. This “epic” micro budget is an experiment in many things, one of those things being crowdsourcing. My last few attempts […]
by John Yost on Jun 28, 2011 -
SHERI CANDLER OFFERS CROWDFUNDING ADVICE
Marketing and publicity specialist Sheri Candler has a post up on her blog entitled “Five Ways to Fail at Crowdfunding” that is a good read for those thinking of kickstarting of gogo’ing their indie feature. She opens: I am prompted to write this post because I have been hit up many times lately about supporting, advising or donating to various crowdfunding initiatives. Don’t get me wrong, it isn’t quite a complaint because I have been known to support many campaigns by doing any one of these things (ask anyone else offering their advice if they have done any of these […]
by Scott Macaulay on Oct 12, 2010
