DamNation
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Distributing the Cause of Dam Removal: Patagonia’s Push for DamNation
Arriving in theaters this weekend following its SXSW premiere is DamNation, Ben Knight and Travis Rummel’s ecological advocacy documentary supporting the removal of obsolete dams. Funded and distributed by Patagonia — and the winner of SXSW’s Documentary Spotlight Audience Award — DamNation and its release are a study, says Sub-Genre’s Brian Newman, in “how a brand can use film to create impact.” Newman is the film’s marketing and distribution consultant, and along with the company and other partners he’s implementing an innovative campaign employing Patagonia’s customer base, collapsed release windows, partnerships with affinity groups and the old-fashioned hustling of DVDs. […]
by Scott Macaulay on May 10, 2014 -
If You Build It, Will They Come? On the Treefort Film Fest
Idaho’s only city of 100,000+ residents sits in a valley north of the Snake river. Boise is a boomtown these days, with over 150,000 new residents since George W. Bush took office and new west corporate bravado written all over it. The flat city’s pert, immensely walkable and surprisingly bumpin’ downtown extends into residential areas north and east. Looming hills ringing much of the town can be glimpsed from almost anywhere in the city proper as long as the light is just so; it’s an oddly marvelous place to roam around. A gold rush town after the French and Native […]
by Brandon Harris on Mar 28, 2014
