Dan Berger
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Hits & Misses: The Theatrical Performance of the Sundance Class of ’16
How do you measure success these days? When more than two million people vote for you over the other guy and you still lose? When you receive no endorsements from a single major newspaper, your party’s leadership practically ignores you, and you still win? Or, perhaps, when your heralded Sundance acquisition earns a whopping $15.8 million at the box office, but you spend more than twice that in acquisition fees and prints and advertising costs to release it? (i.e., The Birth of a Nation). How about if your film isn’t released in theaters at all, but Netflix paid $5 million […]
by Anthony Kaufman on Jan 18, 2017 -
Strategies for Sharing
“I’m the only one of these directors with a @twitter account. Am I doing it wrong?!” tweeted, tongue-in-cheek, Moonlight helmer Barry Jenkins last November. Good question: Jenkins had just been announced as one of the Best Director nominees for the Film Independent Spirit Awards (the others were Andrea Arnold, for American Honey; Pablo Larraín, for Jackie; Jeff Nichols, for Loving; and Kelly Reichardt, for Certain Women), and among such esteemed company he was the sole denizen of the Twittersphere. Was Jenkins boosting his chances during awards season by maintaining an active presence on Twitter? Or does a social media identity […]
by Stephen Garrett on Jan 18, 2017
