Filmmaker

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David Raycroft

Milyoni’s David Raycroft on the Facebook iFanstore

After reading that Warner Bros was streaming The Dark Knight and soon thereafter the Harry Potter films though Facebook, I immediately thought it was a genius move. More information is shared on Facebook, and this would be a great way to close the window between discovery and consumption. In addition, on Facebook distributors and filmmakers are provided very meaningful analytics — and then, of course, there’s the monetization aspect. In Part One of this two-part email interview I talk to David Raycroft, co-founder and Vice-President of Product and Operations of Milyoni, the company that made this all happen. He talks […]
by Malaika Mose on Apr 27, 2011

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