This is sponsored editorial content from Honda. Though we still refer to the cinematic medium as “film,” both in production and exhibition the digital form has taken over. Theaters everywhere are having to undergo digital conversion, which is a manageable undertaking for the large chains but often a tough, uphill financial struggle for small, independent screens. Drive-in theaters, so much a part of the historic fabric of American moviewatching, are having a particularly hard time making the switch, so Honda is embarking on a campaign to help a huge number of these great venues to continue screening movies. As seen […]
by Nick Dawson on Oct 4, 2013Has there ever been a more American idea than watching movies while sitting in your car? With the temperature hovering over one hundred and the humidity up there to match it, my thoughts go back to my childhood. I grew up in Washington D.C., with this kind of heat every summer. It always meant one thing to me: the drive-in movies. My babysitter used to put me and my two sisters in the back of her pick-up truck and head off to the drive-in. Parked and waiting for the sun to set, tiny fireflies would blink against the darkness. The […]
by Alix Lambert on Aug 8, 2011