The following guest post by Indie Game director Lisanne Pajot was supplied by VHX. — Editor VHX is an internet distribution platform built for premium video that empowers artists to sell their work from their own websites. The company has enlisted Lisanne Pajot, co-director of Indie Game: The Movie, as their first Filmmaker Ambassador, providing guidance and tips for filmmakers for selling their films online directly to audiences. In the following post, Lisanne discusses the importance of deluxe editions. As a VHX Filmmaker Ambassador, I talk to creators everyday. I am often asked: “What should I use as a teaser?” “How many minutes of extras should I include?” “What kind of content should be in my Deluxe […]
by Lisanne Pajot on Jun 19, 2014A study published last week in the journal Environmental Research Letters under the self-explanatory title “The energy and greenhouse-gas implications of internet video streaming in the United States” looks at numbers from 2011 to conclude that streaming services and servers have become much more energy efficient. As a result, streaming consumes significantly less energy and emits less carbon dioxide than the manufacture and distribution of DVDs. (This is all explained in plain language here and here). The easy-to-extrapolate conclusion is not only that streaming is the increasingly dominant distribution platform of choice but that that turns out to be a […]
by Vadim Rizov on Jun 3, 2014A recurring topic all last week at IFP’s Marketing and Distribution Labs was how indie filmmakers can get the most out of their film’s release, both monetarily and in terms of marketing. Friday morning the conversation turned granular (but no less interesting) with lab leaders Jon Reiss, Amy Dotson, and Milton Tabbot discussing the pros and cons of various forms of merchandising. Stressed repeatedly – the key thing to remember is that each film requires a distinct merchandising campaign. Think about your film’s core audience, and what kinds of products they would most likely be interested in. Then plan accordingly. […]
by Jane Schoenbrun on Dec 12, 2011I always feel odd holed up in my hotel room watching DVDs while at a film festival. After all, a film festival is supposed to be festive, and that means audiences, excitement, buzz. But invariably, once you’ve missed a screening those DVD screeners that weren’t available pre-fest are suddenly pressed into your hands by anxious publicists. Or, maybe you just meet a cool filmmaker on the shuttle bus and agree to watch HIS short that night. If you’re doing your job as a journalist, at least some of your festival stay will be spent watching DVDs in your room, perhaps […]
by Scott Macaulay on Jul 29, 2011