Dylan Marchetti
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Bad Metrics
Even if you don’t know baseball, you probably know the term “batting average” (or BA), which is widely used as the best measure of a batter’s prowess. Defined as the number of hits divided by the number of times at bat, it’s reported as a decimal number (i.e., .300 refers to the praiseworthy remark “batting 300”). The three all-time BA leaders are Ty Cobb (.366), Roger Hornsby (.358) and Joe Jackson (.356). But some baseball insiders have criticized the metric because it doesn’t account for the quality of those “at bats.” For many, it’s a shortsighted statistic that elides the […]
by Anthony Kaufman on Oct 21, 2013 -
IFP Distribution Lab Recap: The Final Frontier
It had been two days since the last day of the IFP Distribution Lab – ending the yearlong 2012 IFP Fellowship for 10 documentaries and 10 narrative films from first-time directors. With two days left in New York, I found myself sitting in a small theater in Brooklyn looking nervously at the backs of heads. A small handful of people had cruised over on this rainy Sunday for a test screening of my first feature documentary, Brave New Wild. Every time a punchline went unheeded, I swigged a Dixie cup full of cheap red wine. It’s very scary to show […]
by Oakley Anderson-Moore on Dec 20, 2012 -
The Opportunity of a Lifetime
Is there such a thing as an opportunity of a lifetime? During the first two days of IFP’s Independent Film Week, it became clear that the answer is yes and no. Yes, a conversation, a short film, a meeting, a festival acceptance, can be the opportunity that changes everything, but a career isn’t just a year or one film – it’s a lifetime of dedication to craft. In his impressively extemporaneous speech, J.C. Chandor (above) recalled not the glories of having his first feature, Margin Call, nominated for an Academy Award for Best Screenplay, but the 15 years he spent trying to […]
by Mary Anderson Casavant on Sep 18, 2012 -
How to Create a Profitable VOD Strategy
This distribution case study of American: The Bill Hicks Story has been previously posted at Indiewire, and when it went up, I quickly scanned it and tweeted their link. But now I’ve actually had time to read it carefully, and it’s a very useful document that deserves its own place on the blog. A Powerpoint presentation prepared for a panel at this year’s SXSW moderated by Orly Ravid, the document walks you through the filmmaker’s DIY theatrical and various VOD and digital distribution deals. There are revenue numbers here, and not just for American, but also other movies released by […]
by Scott Macaulay on Mar 25, 2012 -
IFP LABS: VARIANCE FILM’S DYLAN MARCHETTI OFFERS MARKETING ADVICE
Dylan Marchetti, founder of Variance Films, donated his afternoon Wednesday to mentoring filmmakers at IFP’s Marketing & Distribution Labs. Variance, a distribution company that has overseen the releases of niche indies and foreign imports like Guy and Madeline on a Park Bench, Littlerock, and Elite Squad: The Enemy Within, has built a reputation very much in line with the trailblazing, DIY-attitude that many of IFP’s lab filmmakers hold dear. And it was a great match, as Marchetti spent the afternoon listening to these filmmakers discuss their marketing and distribution strategies, offering tailored advice about the distribution paths that he felt […]
by Jane Schoenbrun on Dec 13, 2011
