Gathr
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How to Choose a Crowdsourced Theatrical Platform
Since I co-founded the distribution platform OpenIndie in 2009, the direct-to-fan model has matured into an attractive alternative to traditional distribution deals. Theatrical options in particular have increased dramatically, and success stories have grown from the few to the many. Having moved on from OpenIndie earlier this year, I will be writing a series of articles for Filmmaker on the new ways in which technology can enable distribution for independent filmmakers. In this first post, I’ll reflect on the theatrical space, highlight a range of the available crowdsourced theatrical platforms, and discuss their differences and the opportunities they present for filmmakers. The […]
by Kieran Masterton on Apr 24, 2013 -
Scott Glosserman Discusses Gathr and Theatrical On Demand
“Tipping.” “Pulling.” “Gathring.” Yes, a new tech start-up has entered the independent film space, and with it a nomenclature that speaks to its ambition to “democratize” the business of theatrical distribution. Launched by a filmmaker, Scott Glosserman (Behind the Mask), Gathr offers “TOD,” or theatrical-on-demand, an audience-driven process by which fans request (or “pull”) films to local venues by aggregating their interest and pledging their funds in advance via credit card. When enough fans support a screening on a particular day, the film “tips,” and credit cards are charged. Fans get to see films that might never come to their […]
by Scott Macaulay on Mar 9, 2012
