Jason Biggs
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THE MAKING OF A “GRASSROOTS” MOVEMENT: INTRODUCTIONS
The Making of a ‘Grassroots’ Movement’ is a series of posts that are meant to serve as a case study on transmedia marketing, social engagement and distribution for an independent film called ‘Grassroots‘. Stephen Gyllenhaal – my boss – says that running a film marketing and distribution campaign without studio distribution is a lot like running a grassroots political campaign. I am here to tell you that the two are, indeed, very similar: You live in the realm of hope, try to retain the project’s integrity, work with called-in favors, unguaranteed outcomes, creative work-arounds and half-truths. You court official-dom, but also […]
by Saskia Wilson-Brown on Oct 13, 2011 -
THE 2011 KRAKOW FILM FESTIVAL
One of the oldest festivals in Europe, the Krakow Film Festival has a reputation among cinephiles as one of the continent’s most prestigious venues for short filmmaking and one of Eastern Europe’s largest markets for documentaries. Its 51st edition, which came to a close Memorial Day weekend, largely lived up to the hype. Unspooling 87 films of various shapes and sizes during the final week of May, it devoted a significant amount of its program to Polish cinema, with a competition section devoted solely to Polish films regardless or length or type. The shorts programming seems to be the heart […]
by Brandon Harris on Jun 13, 2011
