In my last post on our distribution strategy for Kirt Gunn’s Lovely by Surprise I mentioned that I’d try to write a follow-up post when appropriate. It seems that time has come sooner than expected, and for one particular reason. Part of our DIY release for Lovely By Surprise has been focused on digital messaging platforms, particularly Twitter and Facebook. They have been great tools for aggregating fans and followers and keeping them informed about various topics, from trivia about our actors and crew, to release dates and special screenings. Twitter in particular has proven to be a great device […]
by Jason Guerrasio on Sep 26, 2009As I settle back in from a wonderful July 4th get-away, I am reminded of a mantra we used to chant at InDigEnt all the time (we were a spiritual bunch). It was about how the digital revolution in filmmaking truly is a democratizing factor in production and distribution. I believed it then and I believe it now. While that phrase has been thrown around to mean all kinds of things, what it really means to me is that technology is reducing the barriers to entry for the making of films and subsequently for the dissemination of those films to […]
by Jason Guerrasio on Jul 6, 2009