Grass Roots Marketing, Speaking Fees for Filmmakers, Publicity Tips and the Release of I Am Not Your Negro at DOC NYC’s Marketing Bootcamp
This is the third and final part of coverage of DOC NYC’s Marketing Boot Camp. (Read parts one and two here at the links.) Christie Marchese of Picture Motion, a marketing and advocacy firm for issue-driven films (Leonardo DiCaprio’s Before the Flood, Ava DuVernay’s 13TH, and Michael Moore’s Where to Invade Next), gave a presentation on developing social action and grassroots marketing campaigns. She made the point that grassroots marketing and impact campaigns are two different things: grassroots marketing targets audiences who are pre-disposed to be interested in your film. Impact campaigns are geared toward those who aren’t organically interested. […]
by Audrey Ewell on Apr 24, 2017