For the past 14 years Montreal’s Moment Factory has been bucking the online trend to create larger-than-life, physical reality (PR?) experiences that force folks to come together in the flesh-and-blood world. With over 300 multimedia projects in wide-ranging locations under their belt — from the LAX international terminal, to the Atlantic City Boardwalk, to Barcelona’s Sagrada Familia cathedral — the studio is still perhaps best known to Americans for designing Madonna’s halftime spectacle at the 2012 Super Bowl. Filmmaker was fortunate enough to speak with co-founder and creative director Sakchin Bessette about the profession of experience designing, and whether the […]
by Lauren Wissot on Feb 2, 2016Mégaphone, an interactive project currently running in Montreal, is designed for a world that’s forgetting that the word social doesn’t necessarily have to precede media. The project seeks to remove the fiber optic interface that currently connects so many of us and move public discourse back into a public space–that is, somewhere outdoors with plenty of foot traffic. Thus it’s built around a pre-Industrial Era public speaking model like Hyde Park’s Speaker’s Corner in London: anyone can take to the mic to discuss any topic they like (though there is an MC and suggested time slots for certain subjects to […]
by Randy Astle on Oct 4, 2013