Two years ago a team surrounding journalists Sheryl WuDunn and Nicholas Kristof and producer Maro Chermayeff released a four-hour documentary and multimedia project called Half the Sky, a companion to WuDunn’s and Kristof’s book of the same name. It dealt with basic human rights issues for women, focusing on topics like women’s healthcare, domestic violence and rape, and girls’ education in countries like Sierra Leone, Afghanistan, Somaliland, and Cambodia, and I wrote a piece for Filmmaker about its transmedia components and outreach efforts. Late last year WuDunn and Kristof released their follow-up book, A Path Appears, shifting their focus from women in extreme […]
by Randy Astle on Feb 2, 2015One of the most intriguing things about transmedia when compared to traditional film, particularly documentary, is that through its multiple entry points and interactive experiences it has the potential to more fully engage viewers in causes. It doesn’t just inspire people to action, in other words; at its best, it gives them the tools and initial opportunities to take action then and there. Such is the case with Half the Sky, a four-hour film and transmedia property that airs in two parts tonight and tomorrow on PBS. In fact, it may be possible that Half the Sky is the most […]
by Randy Astle on Oct 1, 2012