No Small Matter
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No Small Matter, Part Two: Four Tips on Releasing an Independent Documentary During a Pandemic
Last week, we chronicled the winding but rewarding grassroots impact campaign for our feature documentary on early childhood education, No Small Matter. But we left off at a critical juncture we know many friends and colleagues faced this year — to release or not to release an indie film during a pandemic? Last winter, our team brought on distribution strategist (and this article’s co-author) Jon Reiss to help determine the best way to create a final launch for the film with a theatrical and VOD release to reach beyond our grassroots outreach. With Jon we began working with Abramorama and […]
by Laura Wilson Fallsgraff and Jon Reiss on May 5, 2021 -
No Small Matter: Six Tips for a Successful Grass Roots Release
The past year has thrown everything but the kitchen sink at filmmakers, disrupting distribution timelines, cutting the legs out from under theaters, and depriving our community of opportunities for networking, sales, and press. But there have also been bright spots. While contending with major disappointments this year, many filmmakers have successfully pivoted to unique and impactful releases — models that are worth learning from and iterating on in the years ahead. It’s tempting to reminisce upon the “before COVID” times with rose-colored glasses, but independent filmmakers were struggling to get by long before 2020. Following its completion in 2018, our […]
by Laura Wilson Fallsgraff and Jon Reiss on Apr 22, 2021
