Every movie deserves a great poster. It’s the visual signature that establishes the world, the stakes and tone of the movie, but is also the familiar and identifiable touchstone that (potential) fans will see as it pops up online, at festivals and while browsing their VOD menu. I want to start by noting that for better or for worse, I kinda get off on “leaping without looking”. Maybe that’s a flaw but I don’t have much patience for formal training. So take this breakdown with the knowledge that there may be better ways to do things, or techniques I’m flat-out […]
by Zak Forsman on Nov 19, 2012Okay, I’m weird — I’ll stop and notice a movie poster when I have no idea what it’s advertising. Like this wall of one sheets in Manhattan’s East Village for Sean Durkin’s Martha Marcy May Marlene, that makes street art out of giant QR codes. By the way, this controlled and eerie film, which boasts a riveting performance by Elizabeth Olsen, is highly recommended. It comes out October 21 from Fox Searchlight. (If you blow this picture up on your desktop you can scan the codes and go to trailers and clips of the film.) (Post amended after the perceptive […]
by Scott Macaulay on Aug 21, 2011The Innkeepers‘ star Sara Paxton, glam at the Driskill Hotel premiere afterparty. In Ti West’s excellent horror picture, wearing a red hoodie and blue jeans she plays a tomboyish hotel clerk and amateur ghost hunter. A fantastic idea — as part of its Film Design Awards, SXSW hosts a poster design competition, displaying all the entries in lobby gallery. Myth of the American Sleepover producer Adele Romanski and Visit Films sales agent Ryan Kampe at the Kodak Filmmaker’s Brunch. Forget barbecue. Grilled cheese is the food of Austin. The sandwich here is from The Big Cheese, inside the convention hall. […]
by Scott Macaulay on Mar 15, 2011