REI Co-Op Studios
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REI Director of Content and Media Paolo Mottola on New Producing Division, REI Co-Op Studios
Earlier this year, REI, the Seattle-based specialty outdoor retailer, announced the launch of REI Co-Op Studios, a content division that is already producing short films, features, podcasts and a magazine. One early progenitor of the new initiative was last year’s REI partnership in the production and release of The Dark Divide, a feature directed by Filmmaker 25 New Face Tom Putnam and starring David Cross and Debra Messing. The well-reviewed film is a real-life story of a butterfly expert on a trek through the wilderness of the Gifford Pinchot National Forest in Washington, a tale that is representative of REI’s […]
by Scott Macaulay on Jul 23, 2021
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