“I don’t do romance. My tastes are very…singular.” The keenly anticipated, much-hyped first full trailer for 50 Shades of Grey is now here, having debuted during the Today show earlier today (corporate synergy at its finest: distributor Universal also owns NBC). Jamie Dornan glowers impassively, Dakota Johnson stares into his eyes, and eventually the whips come out. Director Sam Taylor-Johnson has certainly come a long way since 2006, when she directed an eight-minute short of a man masturbating in Death Valley for the arthouse porn anthology Destricted. “I find the whole porn thing a bit creepy,” she said at the […]
by Vadim Rizov on Jul 24, 2014If you’re looking for where movie marketing is in 2014, this is it. Last night Beyonce posted to her Instagram a short 15 second teaser for Sam Taylor Wood’s anticipated 50 Shades of Grey, whose official trailer is due to drop this week. A balcony, thigh caress and a key in the lock, scored to a stripped down “Crazy in Love” — that’s all it is, but the simulated intimacy of the Instagram platform and Bey’s implied endorsement (as well as her high, but tastefully hidden, follower count) make this a better buy for Universal than any network TV buy.
by Scott Macaulay on Jul 20, 2014