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Watch: The 50 Shades of Grey Trailer

“I don’t do romance. My tastes are very…singular.” The keenly anticipated, much-hyped first full trailer for 50 Shades of Grey is now here, having debuted during the Today show earlier today (corporate synergy at its finest: distributor Universal also owns NBC). Jamie Dornan glowers impassively, Dakota Johnson stares into his eyes, and eventually the whips come out. Director Sam Taylor-Johnson has certainly come a long way since 2006, when she directed an eight-minute short of a man masturbating in Death Valley for the arthouse porn anthology Destricted. “I find the whole porn thing a bit creepy,” she said at the time. “If people watch my film wanting to get excited, I think they’ll be disappointed.”

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