Subscription streaming services are dominating the independent film marketplace—in more ways than you think. Yes, Amazon dropped nearly $50 million at Sundance to buy several movies, and Netflix spent another $25 million in the days and weeks that followed. Beyond inflating acquisition costs over industry norms, the outsized influence of the over-the-top new media giants are affecting all sectors of the distribution business. Some industry veterans suggest this isn’t so different from previous bullish markets when well-heeled specialty divisions like the Weinstein Company or Fox Searchlight drove up prices. “Sundance has been competitive for years, so I’m not sure it’s […]
by Anthony Kaufman on Mar 14, 2019It used to be so simple: Release a movie in theaters and, several months later, it would come to your local video store. Nowadays, each and every film’s release pattern and chosen distribution platforms are—or, at least, should be—idiosyncratic, unique, and specifically tailored. “The first thing you have to ask yourself,” distribution consultant Michael Tuckman says, “is who is your audience, and work backwards from there to figure out what windowing you’re going to do.” If the target audience is a young demographic who spend most of their time on devices, then, according to The Orchard’s Paul Davidson, “a SVOD […]
by Anthony Kaufman on Jun 11, 2018