Tim Sutton
-
IFP LABS: HOW TO MERCHANDISE EFFECTIVELY
A recurring topic all last week at IFP’s Marketing and Distribution Labs was how indie filmmakers can get the most out of their film’s release, both monetarily and in terms of marketing. Friday morning the conversation turned granular (but no less interesting) with lab leaders Jon Reiss, Amy Dotson, and Milton Tabbot discussing the pros and cons of various forms of merchandising. Stressed repeatedly – the key thing to remember is that each film requires a distinct merchandising campaign. Think about your film’s core audience, and what kinds of products they would most likely be interested in. Then plan accordingly. […]
by Jane Schoenbrun on Dec 12, 2011 -
TIM SUTTON’S “PAVILION” GETS A GORGEOUS NEW WEBSITE
Tim Sutton’s upcoming Pavilion is a beautiful debut, a collage of subdued, hypnotic moments that combine to capture the aching aimlessness of youth. And now the film has a similarly stunning website. Designed by Caspar Newbolt of Version Industries, the site overlays images and GIFs on each page to bring many of the film’s visually striking moments to life. This lovely GIF, for instance, loops on the homepage: Over at the IFP website , Newbolt blogs about developing the Pavilion website, as well as the film’s posters. He discusses how watching the film inspired and informed his designs: “For the […]
by Jane Schoenbrun on Oct 17, 2011 -
IFW: A NOTE TO SELF
Note to self: do not start meetings by asking, “Have you ever had a dream that you were in outer space and you weren’t like, this is insane, but rather, it felt somewhat familiar?” Silence. Needless to say, the poor woman across the film-pitch-as-speed-date table had, actually, not had that dream. But, well, the meeting progressed in an orderly, casual, if not excellent fashion. While a tad forced (a tad?) these meetings have been really worthwhile. From International Film Festival Rotterdam and Cannes Critics Week to Cinetic, Visit Films, and Elephant Eye, I’ve been able to show the Pavilion trailer […]
by Tim Sutton on Sep 26, 2011 -
IFW: “PAVILION” DIRECTOR TIM SUTTON #1
My film needs a tag line. Well, that’s not all it needs. It needs an audience. No, too daunting, stick with the tag. Independent Film Week opens today and the wandering tribes of indie film will break bread. I bring with me a newly minted cut of Pavilion, an ethereal narrative feature film about the mystery of youth, and a fistful of cautious optimism. After processing the first leg of the IFP Narrative Lab in June, some editing tweaks, a couple of living-room screenings and a sweetened score by my collaborator Sam Prekop, the film is ready. Version Industries is […]
by Tim Sutton on Sep 17, 2011
