Eugene Hernandez at Indiewire has the scoop on some rebranding at the IFP. The IFP Market has been rechristened Independent Film Week. The works-in-progress section will now be called the Project Forum. And, the event, which takes place September 14 – 19, will move to F.I.T. in Chelsea. No word on whether Tim Gunn will be moderating any of the filmmaker workshops.

IFP Executive Director Michelle Byrd is quoted in Eugene’s piece:

“In the film industry, the word ‘Market’ suggests business transactions, but IFP’s commitment to filmmakers and their projects extends long beyond the six days of Independent Film Week,” said IFP exec director Michelle Byrd, in a statement. “Our goal is to provide a launching pad for career-spanning relationships, and we wanted our new name to encompass that broader mission.”

For more info or to submit your project, visit the IFP website.