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in Filmmaking
on May 7, 2006

Via Coolhunting comes the latest in Adidas’s short-film series, Yellow, directed by Neill Blomkamp. The shorts have all been commissioned by the sneaker company to introduce new colors in its line, and, I have to confess, I find the shorts kind of confusing in their strange lack of relationship to the product coupled with their general inability to stand on their own as short films. A while back I linked to the first in the series, a mixture of animation and Jenna Jameson. (Thanks, Jenna, for spiking our traffic by linking to us from your MySpace page!) This new film is one of the oddest yet, a cyborg action drama with some great effects that plays like a showreel for a futuristic sci-fi movie as imagined by someone like Fernanda Mereilles.

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