Rock “documentaries” are self-serving films that fawn over their subjects so their record companies can move more product. The typical rock doc strings together concert highlights with studio clips and innocuous musician quotes that add up to a fun, but facile movie. The L.A. band 30 Seconds To Mars turns this formula upside-down in Artifact, which enjoyed its world premiere at TIFF on Friday. Actor/musician Jared Leto’s band wants to leave their record label, EMI, when multimillionaire British tycoon Guy Hands devours the ailing company and sues 30 Seconds To Mars for $30 million. Artifact tells their battle as they struggle to […]