AI
-
Subtle Inconsistencies: Filmmakers and Generative AI in 2024
In Orhan Pamuk’s novel The Black Book, there’s a story about a mannequin maker and his underground workshop. The craftsman believes that after the introduction of cinema, people began to lose their natural gestures and now simply imitate the movements and behaviors of actors they see on the big screen. To preserve natural and native mannerisms, he undertakes an immense archival project: He makes mannequins of people performing small gestures in great detail. I’m curious what the craftsman would do faced with generative AI. AI film festivals and competitions are growing in popularity. Last May, the second annual Runway AI […]
by Deniz Tortum on Sep 18, 2024 -
AI Is Already Changing Filmmaking: How Filmmakers Are Using These New Tools in Production and Post
When Sora, OpenAI’s video generator model, hit the internet in February, realistic-looking demo videos flooded social media, usually accompanied by some form of “RIP Hollywood” commentary. While Sora still isn’t publicly available, between Runway, Pika and a slew of other video and image generators there have been many questions about what the future of filmmaking will look like—and whether humans will even be the ones making movies in the future. Right now, generative AI is still far away from creating consistent characters and the exact, carefully crafted images that industry professionals require. Maybe a movie will be entirely generated with […]
by Joey Daoud on Jun 27, 2024 -
A Blurring of the Real: Damon Packard, Documentary Archival Footage and Generative AI
A crowd of people, animals and AI-generated beings sleeps in a movie theater. Faces are lit by the explosions of an atom bomb on screen. All we hear is the loud snoring of hundreds of people and the sounds of their bodies moving; a nondescript rodent crawls on the floor. We cut to the 70mm IMAX projection room, where the projectionist is also sleeping. The camera moves very slowly, but each shot morphs within itself at a faster pace. These two visual rhythms are layered on top of each other. The explosions on screen intensify; a panic sets in. We […]
by Deniz Tortum on Mar 18, 2024 -
Lessons from the AI Filmmaking Rabbit Hole: Holly Willis on Teaching During Rapid Technological Change
I recently found myself sitting between three tech bros on my right and three cinephiles on my left. The film festival panel was meant to be a discussion about AI in the film industry; instead, it was an exasperating—if entertaining—demonstration of the radical gap in knowledge separating people who have some technical understanding of AI and those who don’t. There were tone-deaf proclamations about “generating content” and “optimizing workflows” on one side. And there was shouting, swearing, table-pounding, finger-pointing and (almost) tears on the other side, culminating in the announcement, “We’re very afraid!” I get it. AI has been foisted on […]
by Holly Willis on Dec 15, 2023 -
Crash Course: A Professor Quickly Learns about AI
Earlier this year, as ChatGPT, Midjourney, Runway and a long list of other AI tools ignited a national conversation about artificial intelligence, many of my colleagues in the School of Cinematic Arts at the University of Southern California shuddered in horror over the displacement of human craft and creativity by visuals created through simple text prompts. Published in The New York Times in February, columnist Kevin Roose’s description of his creepy conversation with Bing added gasoline to the fire, prompting a desire to prohibit the use of all AI across all of our programs. And what about plagiarism?! The general […]
by Holly Willis on Jun 27, 2023 -
Twilight of the Robots? Androids in Contemporary Cinema
In August 2021, Elon Musk announced that his company is prototyping a humanoid robot called the “Tesla Bot.” He shared the stage with an ecstatically dancing figure that was obviously a human in a robot costume. Musk assured the audience that eventually the robot “will be real” and will derive from the AI system used in Tesla vehicles. The cars are already “semi-sentient robots on wheels,” Musk said, in yet another of his grandiose claims intended to disguise their minimal autonomous driving capabilities. It all appeared like a desperate attempt to siphon some of the nervous excitement that Boston Dynamics […]
by Joanne McNeil on Oct 11, 2021
