If NAB Show seems to inspire a mini–existential crisis in me each year, as I am forced to reckon with cinema’s diminishing relevance amidst other growth arenas in video, Cine Gear Expo invites more optimistic vibes with its film focus and Hollywood backlot setting. Cine Gear acts as a two-day gathering of Los Angeles cinematographers, gaffers, and lighting technicians to check out the latest gear and see what everyone has been up to over a beer and maybe a hot dog, if one is lucky enough to get invited to an offsite barbecue. I made plans to meet up with Alec Moeller […]
by Caleb Hammond on Jun 18, 2026
Every start of summer, the Cine Gear Expo comes to Los Angeles. Initially held on the Paramount lot, the Expo had a short stint at the LA Convention Center for two pandemic years before landing this yearat the Warner Brothers lot in Burbank. The movie lot aspect assists greatly with vibes: While its chief competitor, NAB Show—held a few months earlier in the Las Vegas Convention Center—feels like a traditional trade show, at Cine Gear you can peruse the latest lenses as the iconic Animaniacs water tower looms in the distance, just visible behind a camera crane which swings around […]
by Caleb Hammond on Jun 21, 2024