Distribution
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LOUIS C.K. OFFERS $5 DOWNLOAD, ANSWERS QUESTIONS ON REDDIT
As one of Filmmaker‘s “Best of 2011” posts, Dan Schoenbrun hailed Louie as one of the year’s best TV shows. And now, as the year closes, the comedian has launched one of the year’s best DIY distribution and marketing efforts. As John Biggs wrote at Techcrunch, Louis CK is offering his Live at the Beacon Theater concert film for $5 as a DRM-free download or stream. And while the Hollywood studios are currently fighting piracy by borrowing a page from the firewalls of authoritarian regimes (see the SOPA legislation currently before Congress), C.K. is taking a more human approach. He […]
by Scott Macaulay on Dec 13, 2011 -
Gerard Ravel and the Super 8 Festival that Launched J.J. Abrams
In Super 8, writer/director J.J. Abrams (pictured) tells the story of a group of adolescent filmmakers in a small Ohio town whose big dream is to get their film into the fictional Cleveland International Super 8 Film Festival. The film never shows us if their movie makes it — the kids are sidetracked by an alien invasion, after all — but in real life Abrams was part of a real life band of teen filmmakers showcased at a festival titled “The Best Teen Super 8mm Films of ’81.” Held at L.A.’s Nuart Theater in March 1982, it helped launch the […]
by Todd Longwell on Nov 22, 2011 -
Blue Velvet 25th Anniversary Blu-Ray Edition
Blue Velvet remains a masterpiece of American cinema – one of the defining films of the 1980s, and arguably still director David Lynch’s best work (personally, I actually slightly prefer Lost Highway, but I’ve become gradually fatigued over the years with people looking at me like I’m insane when I divulge that) – and it still retains every bit of its power today. But to have seen it upon its original 1986 release was like experiencing a bomb going off inside the theater. American films during the conservative Reagan decade were going through an awkward transitional period (and, outside […]
by Travis Crawford on Nov 15, 2011 -
BUILDING COMMUNITY… ONE PROJECT AT A TIME
As the practice of ‘crowd-funding’ has come of age over the past couple years, so has the wide array of opinion about it. Some have called it a ‘game-changer’, especially when it comes to funding films, others seem to think of it as a magical place where free money simply appears from thin air, and yet others are wholly unconvinced, if not fully disdainful, of this practice of ‘organized-begging’. I can sympathize with the latter, seeing how crowd-funding has contributed to the advent of incessant self-promotion via social media sites, and the fact that you feel like everywhere you turn […]
by Gregorybayne on Nov 14, 2011 -
Director Matt Osterman on Ghost From the Machine
When Matt Osterman attended the IFP Narrative Lab a few years ago, his $25,000, science fiction/supernatural thriller, about a grief-stricken man who builds a machine to communicate with the dead, was titled Phasma ex Machina. But when the film was finished and released this summer on DVD and, later, iTunes and Netflix by Screen Media, it went under the less obscure title of Ghost from the Machine. Now, however, another name change is in the works. This August Universal Pictures acquired the remake rights, attaching Gary Shore and Nathan Parker to write and direct. The new film will be called […]
by Eva Hill on Nov 9, 2011 -
THE MAKING OF A “GRASSROOTS” MOVEMENT: EDUCATION, EXHIBITION, SALES AGENTS
“The Making of a Grassroots Movement” is a series of posts that are meant to serve as a case study on transmedia marketing and social engagement and distribution for an independent film called Grassroots. This is blog number 2 — for introductions and context, check out blog 1. To meet our transmedia marketing and outreach goals for Grassroots, we divided our strategy into four areas of focus: Exhibition, Education, Opportunity and Partnerships. The first area – exhibition – was the segment that we needed to address right away: We needed a release date so we could gear everything else (marketing, […]
by Saskia Wilson-Brown on Oct 31, 2011 -
Director Tiffany Shlain on Connected
“Some films go deep,” filmmaker Tiffany Shlain said at the Sundance premiere of her documentary, Connected. “Mine goes wide.” Indeed, Shlain’s film does go wide — it’s like a rubber band stretching in multiple directions while not breaking. Examining the ways in which technology can productively unite our global citizenry, Connected details nothing less than the history of consciousness and its arrival within today’s always-on, hyper-wired mind. Through voiceover narration and breezy montage, Connected explores the right brain/left brain split and its effect on social and economic organization, and it highlights the transformative potential of today’s communication tools. As a […]
by Scott Macaulay on Oct 16, 2011 -
THE MAKING OF A “GRASSROOTS” MOVEMENT: INTRODUCTIONS
The Making of a ‘Grassroots’ Movement’ is a series of posts that are meant to serve as a case study on transmedia marketing, social engagement and distribution for an independent film called ‘Grassroots‘. Stephen Gyllenhaal – my boss – says that running a film marketing and distribution campaign without studio distribution is a lot like running a grassroots political campaign. I am here to tell you that the two are, indeed, very similar: You live in the realm of hope, try to retain the project’s integrity, work with called-in favors, unguaranteed outcomes, creative work-arounds and half-truths. You court official-dom, but also […]
by Saskia Wilson-Brown on Oct 13, 2011 -
The Microbudget Conversation: Do Your Homework
It’s been a few weeks longer than usual, and the list of reasons is a mile long. The first, and important few are: I’m moving, there are big things being planned for this column’s future, and I was at Independent Film Week. If you ever get a chance to go to IFW… Go. Especially if you are planning a film. I won’t get too far into it, (as many wonderful folks already have) but it was thrilling, inspiring, and sobering. Our industry is changing almost faster than we can keep up. There are a ton of creative folks out there […]
by John Yost on Oct 4, 2011 -
PLATFORMS, PMD’S & PERPETUATING OBSCURITY
Our innovation is stagnant. Stagnant and boring. Really. Boring. The movies themselves are one thing having long been locked into a race to the bottom with their Hollywood counterparts in an often times futile effort to just be noticed, but most stagnant and boring is the proliferation of new ‘platforms’ on which filmmakers can ‘launch’ their careers. Everywhere I look there is some new upstart looking to get into the digital distribution realm touting how their platform puts the power in your hands and provides a direct gateway for your film to reach an audience. A claim which, of course, […]
by Gregorybayne on Sep 19, 2011
