It’s becoming more and more common to do quick shoots with iPhones and iPads. They’re inexpensive, they have great cameras, they’re connected to the internet. But they obviously lack certain elements of even the most basic camera. When high school teacher David Basulto was using iPads in his media arts class he was noticing a common theme – shaky footage with poor audio. This led him to create iOgrapher. iOgrapher is a simple plastic molding that now comes in three flavors – iPhone 5, iPad, and iPad Mini, with iPad Air on the way. The rig gives you two handles, […]
by Joey Daoud on Apr 10, 2014Jake Scott, filmmaker and son of a man named Ridley, directed this 30th Anniversary spot for Apple, showcasing the cinematographic capabilities of an iPhone 5S. Shot on 100 smartphones around the world, “1.24.14” depicts a day in the life of Mac products and their users, that is equal parts horrifying and awe-inspiring given the Macintosh’s ubiquity. Culled from more than 70 hours of footage, the ad was cut by 21 editors under the guide of regular David Fincher collaborator, Angus Wall.
by Sarah Salovaara on Feb 4, 2014Another week, another iPhone announcement. I remember when I used to hang on every word as a new iPhone was released. What were the features? When would it be available? When could I order it? I’ve even lined up – twice – just to get it on the first day. In retrospect, does it really make sense to stand in line for several hours waiting for a… phone? But now it’s the sixth “new” iPhone (Original, 3G, 3Gs, 4, 4s, 5) and I find I’m not so enraptured. I don’t need to know immediately whether the camera is any better (see footnote […]
by Michael Murie on Sep 17, 2012