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January 24, 2014 Captured by 100 iPhones Around the World

Jake Scott, filmmaker and son of a man named Ridley, directed this 30th Anniversary spot for Apple, showcasing the cinematographic capabilities of an iPhone 5S. Shot on 100 smartphones around the world, “1.24.14” depicts a day in the life of Mac products and their users, that is equal parts horrifying and awe-inspiring given the Macintosh’s ubiquity. Culled from more than 70 hours of footage, the ad was cut by 21 editors under the guide of regular David Fincher collaborator, Angus Wall.

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