Reel to Reel: Is “Content” So Different From Edison’s Early Cinema?
The churn is relentless. The demand, insatiable. The output, rushed and raw but undeniably compelling. Working with cutting-edge communications devices, a rotating cast of tinkerers comes together each day to produce new pieces of short-form visual entertainment, racing to keep up with an attention economy that demands new thrills, new sensations, new captured moments that, often enough, go on to permeate the wider culture. Sometimes, these snippets of footage simply isolate and examine something universal from real life; other times, they tell a story. Naturally, there are collaborations with commercial interests and guest appearances from celebrities hoping for a quick […]
by Jordan Hoffman on Apr 27, 2026
