In September 2015, I launched a Kickstarter campaign—a tongue-in-cheek effort to raise $308 to make 12 hats embroidered with the word “movies.” Three years later, I find myself president of Movies Brand, a company that has released more than 30 products emblazoned with the word “movies,” worn by the likes of Mel Brooks, Josh Safdie, Ana Lily Amirpour, Larry Karaszewski and some 2,000 others. So, how did a Kickstarter joke turn into a real business? Well, it depends on what you mean by a real business. Some background may be in order here. My first love wasn’t hats. It was […]
by Kentucker Audley on Sep 17, 2018I’m in the Safdie brothers’ office in New York’s Hell’s Kitchen, looking at a giant Japanese King of New York poster, and we’re talking about fired FBI director James Comey, whose awkward dinner with Donald Trump has just hit the news. “The guy is 6 foot, 8 inches,” Benny says. Or maybe it’s Josh. My tape recorder isn’t turned on yet, and the two talk rapid-fire, trading sentence fragments and out-exclaiming each other. “And he refused to play basketball with Obama! The one president who played basketball, Comey would be the tallest guy on the court, and he didn’t want […]
by Scott Macaulay on Jun 16, 2017“Hey, it’s me,” said Sean Price Williams as he walked up to me at the after-party for Josh and Benny Safdie’s simply fantastic Good Time in Cannes last week. It did take me a second to recognize Williams — cleanly shaven, in a spiffy tux and strolling around a Dior-sponsored event for a film in the Main Competition of the Cannes Film Festival. If Williams seemed like a bit of a happy anomaly there, it’s because, like Good Time itself, the DP has ascended to cinema’s most revered platform with work that’s wholly of a piece with the raw, street-level […]
by Scott Macaulay on May 30, 2017One of my most anticipated films of the summer is Josh and Benny Safdie’s Good Time, which premieres in a few days in the Main Competition of the Cannes Film Festival. The first trailer has just dropped from A24, and it shows Robert Pattinson as a bank robber trying to get his accomplice — his brother, played by Benny Safdie — sprung from Rikers Island. Jennifer Jason Leigh appears as well as Buddy Duress, who co-starred in the Safdies’ previous Heaven Knows What. It’s a heartbreaker of a trailer scored to an original song by Oneohtrix Point Never and Iggy […]
by Scott Macaulay on May 16, 2017Timed to the SXSW debut of Josh and Benny Safdie’s Heaven Knows What is the film’s latest trailer from Radius. With stark, declarative titles attesting to the authenticity of the film’s storyline — Heaven Knows What is based on a memoir by the film’s star, Arielle Holmes, detailing her life on the streets while addicted to heroin — the trailer is a bold edit capturing the movie’s beguiling blend of underground romance and urban nightmare. Heaven Knows What opens later this Spring.
by Scott Macaulay on Mar 14, 2015It’s easy to feel cheated at film festivals, especially ones that charge $18 per ticket. (Does Tribeca still do that?) You couldn’t get into this screening or you missed that party or the awards because you couldn’t find a cab or had to file some copy. The publicist you have a crush on just isn’t that into you. Cry me a river. And then the awards have been given, the parties have been had, the distribution panel nameplates thrown in the trash. The clock is ticking, always, and you can never see or do everything. Funny, when you’re young, you […]
by Brandon Harris on Apr 29, 2013Directors Josh and Benny Safdie (Daddy Longlegs) take on the illegal wildlife trade in The Trophy Hunter, a PSA made for the Turtle Conservancy and supporting Traffic.org. Here’s how the group describes the video: This year we are sending out a video whose content may be difficult for some viewers. However, the video highlights an important issue: the illegal wildlife trade and its role in the global extinction crisis. This holiday we are supporting TRAFFIC, the wildlife trade-monitoring network (traffic.org). The illegal wildlife trade is the third largest illicit trade after drugs and arms and is responsible for the extinction […]
by Scott Macaulay on Jan 6, 2013A few weeks ago I attended the third Sundance ShortsLab, a day-long event about short filmmaking organized and conducted by the folks from Sundance (primarily, from what I could see, from the festival side of the house.) Sundance has previously put on two other Shortslabs, one in LA and one in Chicago. This was their first event in New York, and those of us in attendance spent the day in an auditorium at the Brooklyn Academy of Music as a variety of speakers and panels unfolded, and several short films were shown. The day started with Trevor Groth, Sundance’s director […]
by Marc Maurino on Aug 4, 2011Jamie Stuart and I visited Josh and Benny Safdie at their Red Bucket Films studio on Tuesday to talk about their new film Daddy Longlegs, guerrilla marketing, and other things. He shot and edited, I interviewed, and this is our conversation. Click here to download through Jamie’s site.
by Scott Macaulay on May 14, 2010Who says there is no clever independent film marketing? As Eric Kohn observed, Daddy Longlegs‘ Benny Safdie this weekend wore a sandwich board in midtown that, underneath the come-on, “We Buy Gold,” proclaimed, “This movie exists!” Has there ever been a more honest cry for attention from any independent filmmaker? And now, directors Josh and Benny Safdie have created a charming animated trailer, posted below, that in a completely different filmmaking medium captures some of their movie’s madcap energy. If you haven’t guessed, I love this film and urge you all to see it at the IFC Center this weekend.
by Scott Macaulay on May 10, 2010