The Sundance Institute announced details of its 2021 edition — plans that will see Sundance offer titles to home audiences via a custom-designed online platform while socially-distanced live events (continent upon local health and safety guidelines at the time of the screenings) will occur in Park City, Utah as well as at a number of “satellite screens” across the country. Running January 28 – February 3, 2021, the Sundance Film Festival will stream its more than 70 features in three-hour blocks throughout the day, with films beginning simultaneously “to preserve the energy of a Festival,” according to the press release. […]
by Scott Macaulay on Dec 2, 2020This year’s Art House Convergence (AHC), the organization’s 10th annual event, drew 500 delegates from art house cinemas, film festivals, and film distributors to Midway, UT to discuss the state of independent film exhibition in the United States. Over the course of the organization’s first decade, the AHC has grown from a small gathering of two dozen non-profit cinemas seeking new ways to support independent film while building sustainable business models for their theaters into something of a full-blown trade organization. Now it represents the interests of hundreds of theaters (and helps incubate the development of a similar organization for […]
by Tom Hall on Jan 21, 2015“The most important task is to make great movies,” said Sundance Institute Executive Director Keri Putnam at the start of Thursday’s Artist Services Workshop at IFP’s Filmmaker Conference. “All this talk about audiences is meaningless unless you have something in your heart you want to get out there.” However, Putnam’s comments were not to construe that filmmakers shouldn’t think about the rapidly changing world of distribution, marketing and audience building. As Putnam went on to say, it is “easier, less expensive to make a movie, but no easier to find an audience. There is a volume of movies and a […]
by Scott Macaulay on Sep 22, 2014This week, Sundance Institute announced its 2012 participants in the Creative Producing Initiatives. The week-long program begins with two concurrently-running Creative Producing Labs (July 30-Aug. 3)—the Feature Film Program and the Documentary Film Program and Fund—before capping off with the Creative Producing Summit (Aug. 3-5). Keri Putnam, Executive Director of Sundance Institute, said, “Sundance Institute is committed to supporting emerging independent film producers, and our Creative Producing Initiative is a rare opportunity for them to sharpen their creative instincts, evolve their problem-solving skills, and deepen their knowledge of the distribution landscape. In doing so, they are better equipped to successfully […]
by Billy Brennan on Jul 17, 2012Did you miss the Filmmaker Conference at Independent Film Week last month? Me too – I managed to catch a few panels, but I spent most of the week running around, working, and attending other IFW events (as evidenced by my photo blogs here, here, and here). Luckily, IFP will streaming the entire conference available to members. One new video will be added to ifp.org every weekday this month. Membership levels start at $35, which for roughly 30 hours of film industry education (and tons of other benefits) is not a bad deal. One video is already online – a […]
by Jane Schoenbrun on Oct 14, 2011At a Los Angeles press conference today, Sundance Institute Executive Director Keri Putnam announced an expansion of the organization’s Artist Services Initiative that will bring independent films to digital platforms. Exclusively partnering with aggregator New Video, Sundance is offering its festival and lab films distribution opportunities on iTunes, Amazon, Hulu, Netflix and SundanceNOW. Filmmakers will retain ownership and control of their titles, will be free to publicize and market them, and Sundance will conduct its own marketing efforts as well as leverage the potency of its brand to gain the films wider audiences. Commented Putnam, “By acting as a conduit […]
by Scott Macaulay on Jul 27, 2011Here are a few things in my Instapaper this week. In GQ, Mark Harris looks back at “The Day the Movies Died” and the preeminence of easy marketing over original ideas. An excerpt: Such an unrelenting focus on the sell rather than the goods may be why so many of the dispiritingly awful movies that studios throw at us look as if they were planned from the poster backward rather than from the good idea forward. Marketers revere the idea of brands, because a brand means that somebody, somewhere, once bought the thing they’re now trying to sell. YouTube has […]
by Scott Macaulay on Feb 20, 2011Big news out of Sundance tonight: Keri Putnam, former President of Production at Miramax Films and Executive Vice President at HBO Films, has been named the new Executive Director of the Sundance Institute. The position was previously held by Ken Brecher, who left Sundance last April. Keri is well known to many of us in the independent community for her leadership at Miramax and HBO, where she opened the door to both new directors as well as established veterans looking to explore new ideas that wouldn’t fly in the mainstream studio system. Among the films she has been involved with […]
by Scott Macaulay on Feb 25, 2010