Bell and Bulgari are gone as sponsors, but Listerine is one of 37 new ones at TIFF 2024. This year, the defining image of the fest’s early days has been the 95-milliliter bottles of Listerine Total Care (Mild Mint) neatly arrayed on mini-shelves next to the sinks in the washrooms of the festival’s Lightbox headquarters. There, the walls are branded with mock-movie poster key art for “Listerine: The Movie,” with a bottle of that pink liquid sandwiched between five-star laurels for “Refreshing Plot Twist” and “Breath of Fresh Air.” An employee stocking those bottles estimated that over a thousand are […]
by Vadim Rizov on Sep 9, 2024What does a Canadian film look like? This could be construed as a bad joke with limitless punch lines, the film equivalent of “a man walks into a bar…” But this query isn’t meant to drag my own national cinema, which has produced great filmmakers like Alanis Obomsawin, David Cronenberg and Michael Snow. Instead of a set-up to a gag, this line of questioning opens a conversation about the future of Canadian cinema, especially when it comes to funding. This topic was front of mind at the Vancouver International Film Festival this year, which debuted a new program, curated by […]
by Kiva Reardon on Oct 27, 2016