Leave it to Adult Swim absurdists Tim Heidecker and Eric Wareheim to push the possibilities of viral video marketing to sick new extremes. The pair recently posted a demented new thirteen-minute advertisement for upcoming Xbox videogame Saint’s Row 3 to YouTube. The ad, which takes the form of a vaguely futuristic, dystopian game show, is hosted by a sadistic psychopath in a pink suit played by standup comic Greg Turkington. On the show, contestants (or are they prisoners?) compete in challenges such as “Replicate a Building Using Rotten Chicken” and “Eat Yourself”, all under the watchful gaze of Genki, a […]