Filmmaker

Read our Spring 2026 issue as it rolls out over the next few weeks, featuring David Lowery and Chloé Zhao on Mother Mary, Radu Jude on Kontinental '25, and more to come...

saint’s row 3

TIM AND ERIC’S NEW VIRAL DYSTOPIAN GAME SHOW

Leave it to Adult Swim absurdists Tim Heidecker and Eric Wareheim to push the possibilities of viral video marketing to sick new extremes. The pair recently posted a demented new thirteen-minute advertisement for upcoming Xbox videogame Saint’s Row 3 to YouTube. The ad, which takes the form of a vaguely futuristic, dystopian game show, is hosted by a sadistic psychopath in a pink suit played by standup comic Greg Turkington. On the show, contestants (or are they prisoners?) compete in challenges such as “Replicate a Building Using Rotten Chicken” and “Eat Yourself”, all under the watchful gaze of Genki, a […]
by Jane Schoenbrun on Nov 9, 2011

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