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The Target Shoots First

Pay Tribute to Bankrupt Columbia House with The Target Shoots First

Given the news that Columbia House — the mail-order CD club that famously promised eight CDs for a penny — is filing for bankruptcy, there’s no better time to (re)watch Chris Wilcha’s The Target Shoots First, his 2000 documentary about his time working there in the ’90s. What once played as a blackly funny portrait of trying to stay sane while working in a cynical corporate culture is now oddly nostalgic, given the relatively relaxed working environment. For more context, it’s well worth reading this AV Club piece by Annie Zaleski, in which she interviews four former Columbia House employees (including Wilcha) about […]
by Vadim Rizov on Aug 11, 2015

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