If you’re attending Sundance, you undoubtedly have seen the orange jackets worn by the festival’s volunteers. They were designed by Kenneth Cole, the Sundance Institute board member who has been providing vests and jackets to the volunteers for eight years. In addition, Awearness, the Kenneth Cole Foundation, collaborated with Sundance on a comedic short written by Kenneth Cole Productions and produced and directed by Ricki Stern and Annie Sundberg (Joan Rivers: A Piece of Work, The Devil Came on Horseback). QR codes at the festival are prompting fest goers to stream the short on their mobile devices, and it played in front of all the films on the 25th. The short is below, and more info can be found on the Facebook page.