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THE SAFDIES WIN OUR CREATIVITY IN MARKETING AWARD
Who says there is no clever independent film marketing? As Eric Kohn observed, Daddy Longlegs‘ Benny Safdie this weekend wore a sandwich board in midtown that, underneath the come-on, “We Buy Gold,” proclaimed, “This movie exists!” Has there ever been a more honest cry for attention from any independent filmmaker? And now, directors Josh and Benny Safdie have created a charming animated trailer, posted below, that in a completely different filmmaking medium captures some of their movie’s madcap energy. If you haven’t guessed, I love this film and urge you all to see it at the IFC Center this weekend.
