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On-Demand Culture

Mark Malkoff (right) with Andrew McCarthy

In April 2012, comedian Mark Malkoff embarked on an extraordinary challenge when he set out to use his Netflix account to watch as many streaming movies as possible over the course of one month. Reasoning that he wanted to get the best value possible for his $7.99 monthly subscription, Malkoff pushed Netflix’s promise of a deep catalog of streaming movies to absurd lengths, managing to watch 252 movies — about eight titles per day — and bringing his cost per film to an impressively low three cents. The stunt helped to illustrate how easily and cheaply consumers can access and […]

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