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The Dark Side of the iPhone: Casey Neistat Documents iPhone 5s Hysteria

Filmmaker Casey Neistat, selected as one of our “25 New Faces” in 2006, camped out at Apple’s New York City 59th Street store to make this short film about the fans who waited on line, credit cards in hand, for over a week to purchase the iPhone 5s. (Were any there for the cheaper, “unapologetically plastic” iPhone 5c? I doubt it.) He asked the Apple fans one question: Why? Watch the video above.

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