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Editor’s Letter
“Call me crazy, but I don’t think distribution is the greatest problem facing independent cinema right now,” wrote producer Mike Ryan in these pages back in 2010. In an opinion piece titled “Straight Talk,” Ryan railed against what he saw as an overemphasis in our community on business plans and online marketing at the expense of innovative filmmaking. “Developing content and nurturing auteurs should be our top concern, not figuring out distribution models or revenue schemes,” he continued. “The whole purpose of independent film is to make films that aren’t pre-fabricated to hit a target audience of someone else’s devising. […]
