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Solutions Based: Who Should Save Independent Film?
The Sundance Film Festival is a time for movie watching, deal making, talent scouting and, often, much soul searching about the state and future of the independent film industry. This year in particular there was no shortage of media coverage and conversations about distribution and the sustainability of the independent business. As Sundance CEO Joana Vicente told The Ringer’s “The Town” podcast, “Everyone is thinking about solutions… How can we help and figure out how all these films find a home, and what’s our role in the distribution exhibition piece?” For Sundance’s more commercial films—of which there were several this […]
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Notes from Inside the Ecosystem: Joanne McNeil on Apple Vision Pro
From the late aughts until pre-pandemic times, Apple’s presence in my life seemed concise and easy to recognize. It manufactured the phone in my pocket and the laptop I worked on. I picked an iPhone and a MacBook over the alternatives for the usual reasons: because Apple products were reliable and well-designed with intuitive user interfaces. The company, as a product manufacturer, appeared to have a vastly different purpose than the neighboring Silicon Valley empires extracting and monetizing data like Google and Facebook. Something changed in recent years. Now, when I think of Apple, I think of the AirTags I […]
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A Blurring of the Real: Damon Packard, Documentary Archival Footage and Generative AI
A crowd of people, animals and AI-generated beings sleeps in a movie theater. Faces are lit by the explosions of an atom bomb on screen. All we hear is the loud snoring of hundreds of people and the sounds of their bodies moving; a nondescript rodent crawls on the floor. We cut to the 70mm IMAX projection room, where the projectionist is also sleeping. The camera moves very slowly, but each shot morphs within itself at a faster pace. These two visual rhythms are layered on top of each other. The explosions on screen intensify; a panic sets in. We […]
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Lessons from the AI Filmmaking Rabbit Hole: Holly Willis on Teaching During Rapid Technological Change
I recently found myself sitting between three tech bros on my right and three cinephiles on my left. The film festival panel was meant to be a discussion about AI in the film industry; instead, it was an exasperating—if entertaining—demonstration of the radical gap in knowledge separating people who have some technical understanding of AI and those who don’t. There were tone-deaf proclamations about “generating content” and “optimizing workflows” on one side. And there was shouting, swearing, table-pounding, finger-pointing and (almost) tears on the other side, culminating in the announcement, “We’re very afraid!” I get it. AI has been foisted on […]
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Hits & Misses: How Six Sundance 2023 Titles Performed in Distribution
After nearly flatlining during the pandemic years, American independent film saw some signs of life in 2023. While optimists might call it a year of transition as the industry looks for new audiences and a new equilibrium, cynics see an unsustainable and contracting arthouse marketplace, with most producers and distributors increasingly unable to recoup. But, if you look at the fates of last year’s Sundance titles, it wasn’t as bad as it could have been. For all the doom and gloom about the acquisitions market (“No one is buying films!”), 10 out of 12 films in this year’s Dramatic Competition […]
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Authoring Your Life Story: Joanne McNeil on Self-Archiving and George Westren
For any artist who works with digital files in the twenty-first century (that’s most of us), the work—in addition to making the art—is making sure it sticks around. To both archive and maintain your own work is a reminder of the gap between current practice and public markers of success. It can feel like an exercise in futility: If this work was really worth it—if someone other than you believed in its value—wouldn’t you have the time and money and institutional support to do it right? A library would offer to acquire your letters, no? Or, perhaps, with awards, grant […]
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In an Instance
During the pandemic, while I was stuck at home in Maryland, a friend from California suggested that we catch up in virtual reality. This had been their favorite pandemic activity. We set a time and decided to meet at a specific room in VRChat. When the time came, we were both in our headsets, logged into the same space. The virtual room was crowded, and we couldn’t find each other. I called my friend, and we tried to coordinate our locations over the phone. We went to the same corner of the same room but still couldn’t see each other. […]
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Invisible on the Interstate: Joanne McNeil on Amy Reid’s Long Haulers
“Everything in your house has, at one time, been moved on a truck,” says one of the truckers featured in Long Haulers. Amy Reid’s film subtly demystifies what can be a uniquely alienating form of labor, and the film itself has recently emerged from relative invisibility. The titular vehicles are typically driven by men. Reid’s debut documentary follows the lives of three women who are among the nearly seven percent of long haul truckers working in the United States. Completed in 2020, Long Haulers might have then seemed incredibly timely given the global supply chain crisis, which was among the […]
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The Man Machine: On the NPC Streaming Phenomenon
On a hot July afternoon, a friend sent a video, a TikTok livestream, to a group chat, followed by a question: “What is this genre called?” A young man in a Spider-Man suit and hoodie was rhythmically swaying back and forth in a parking garage as he stared into the camera. He frequently broke his silence when he received a “gift” sent by one of the stream’s 2,000 viewers. Depending on the gift type, he repeated one of a few phrases, each with the same delivery: “Hey, thanks for the rose”; “Too much ice cream makes me cold”; “Nothing like […]
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Paradigm Shift: The Current State of Development Labs
When the Tribeca Film Institute (TFI) announced in spring 2020 that they would shutter, many in the independent film community were shocked. For 17 years, TFI had supported hundreds of filmmakers and projects, including underrepresented artists, through its Tribeca All Access program, as well as Latin American filmmakers and VR visionaries. At the time, TFI’s closure appeared to be the result of a unique case of pandemic skittishness combined with its parent organization’s increasingly for-profit ambitions. Rather than an outlier, it may have been a sign of things to come. Given the lingering effects of the COVID era and the […]
