Amazon
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Meet Your Driver: Film, Gig Workers and Big Tech
“When you walk into an Amazon fulfillment center, it’s like walking into the Chocolate Factory, and you won a Golden Ticket,” says Janelle, one of the employees featured in videos posted to Amazon’s YouTube page. The introductions share a format, with titles like “Meet Ricardo” and “Meet Ron, military veteran and Amazon Delivery Service Partner.” These documentary-style videos sometimes air as advertisements on streaming services. One of the people interviewed just had a baby. Another narrates in American Sign Language. Janelle talks about providing for her young son. She says he loves packages from “Mommy’s work.” He appears briefly in […]
by Joanne McNeil on Apr 8, 2021 -
Swimming With The Megalodons
When the media world’s most predatory shark realizes he’s about to be someone else’s lunch, you have to wonder whether we all might need a bigger boat. Only four years ago, Rupert Murdoch was circling the waters of Time Warner in the hope of hooking those prized assets and feeding them into his own 21st-century entertainment factory. Today, he is the one hocking most of the family jewels to the Walt Disney Company in a $71.3 billion deal that leaves his clan with a stripped-down entity focused on live news and sports, as well as a passive stake in a […]
by Colin Brown on Sep 17, 2018 -
Indie Film is Alive
“It’s going be called ‘Indie Film is Dead,’” I remember Ted Hope saying to me back in 1995. He was referring to an article he was submitting for that fall’s magazine, a many-thousand-word takedown of the business practices and internalized logic of the specialty film business. Hope, a prolific producer who had worked with Ang Lee and Hal Hartley, was a frequent contributor to Filmmaker in our early days, writing pieces like one on how to interview a production designer or another on the job of the production manager. But this piece would be different. Here’s the lede: “The marketplace […]
by Scott Macaulay on Sep 14, 2017 -
Rise of the Machines: Cathy O’Neil and James Schamus on How Algorithms are Changing Society — and Filmmaking
Amazon and Netflix are having a huge impact on the independent film business, and there are more players entering the subscription VOD space every day, both here in the United States and worldwide. I myself just had a great experience working with Netflix on Kitty Green’s Casting JonBenet, which Green, Filmmaker’s own editor-in-chief Scott Macaulay and I produced. Opening day on Netflix was, though, a bit unsettling. The data driving the film’s marketing, and the measures for its success or failure, are closely held corporate secrets — even the sources and kinds of data the company uses to determine how […]
by James Schamus on Sep 14, 2017 -
Market Timing: Sales Agents Glen Basner and Ryan Kampe Talk the History and Current State of Independent Film Sales
Independent film has always had a funny relationship with the world of foreign sales. In the ’80s, it wasn’t uncommon for a certain breed of hip, black-clad downtown New York filmmaker to find most or all of his or her funding from a besotted West German TV-commissioning editor. By the late ’80s and early ’90s, following the model of Jim Jarmusch, independent film produced auteurs like Hal Hartley who developed real audiences — and financing — in territories like France, Germany and Japan. But for a myriad of reasons — and, indeed, like the rest of the film business — […]
by Scott Macaulay on Sep 14, 2017 -
Sundance: Exploring the Implications of Amazon’s New Distribution Play
Earlier this week, Amazon Video Direct (AVD, a department within Amazon focused on self-publishing distribution tools for filmmakers) announced an intriguing new opportunity available to Sundance 2017 feature filmmakers. Dubbed the “Film Festival Stars” program, AVD is offering, in exchange for a two-year worldwide SVOD (subscription VOD) contract (with one-year exclusive) an up-front “cash bonus” to Sundance titles on a sliding scale based on section ($100,000 for US Narrative Competition titles, $75,000 for US Documentary Competition Titles, and $25,000 for titles in the NEXT, Midnight, Kids, World, New Frontiers, and Spotlight sections). The deal also offers a preferential rate on […]
by Jane Schoenbrun on Jan 20, 2017 -
Hits & Misses: The Theatrical Performance of the Sundance Class of ’16
How do you measure success these days? When more than two million people vote for you over the other guy and you still lose? When you receive no endorsements from a single major newspaper, your party’s leadership practically ignores you, and you still win? Or, perhaps, when your heralded Sundance acquisition earns a whopping $15.8 million at the box office, but you spend more than twice that in acquisition fees and prints and advertising costs to release it? (i.e., The Birth of a Nation). How about if your film isn’t released in theaters at all, but Netflix paid $5 million […]
by Anthony Kaufman on Jan 18, 2017 -
Upstream and Downstream: 5 Observations about Independent Film Distribution at the 2016 Midpoint
The following article appears in our Spring, 2016 print edition and is appearing from behind our paywall today for the first time. Will 2016 be remembered as the year that Amazon and Netflix gobbled up the indie film market? Probably. While the two online behemoths could always change their strategies in the next several months, the ramifications of their first quarter dominance stretched far and wide, sending shockwaves through the business. But there were other changes afoot, as well. Here are five industry trends that continue to linger long after Park City. 1. The Enduring Impact of Amazon and Netflix Okay, Amazon […]
by Anthony Kaufman on Jun 16, 2016 -
Amazon Launches New Self-Service Video Platform
In addition to YouTube and Vimeo, filmmakers can now upload and sell their original video content on Amazon. On Tuesday, Amazon announced Amazon Video Direct (AVD), a new self-service program for creators and storytellers to make their video content available to Amazon customers. Through the new program, filmmakers and video providers can distribute their content directly to tens of millions of Prime members and earn royalties based on minutes stream. Amazon will pay partners 50% of the retail price for digital purchases, rentals and subscription fees. If they choose Prime Video distribution, creators will earn royalties of 15 cents per hour streamed in the […]
by Paula Bernstein on May 11, 2016 -
Ted Hope Announced as Head of Production for Amazon Original Movies Division
Independent producer Ted Hope, who recently left his position as CEO of Fandor, has been announced as the new Head of Production for Amazon Original Movies. As announced by Amazon today, the division, part of Amazon Studios, will produce and acquire up to 12 films a year for theatrical release and then early window play on Prime Instant Video four to eight weeks later. With producing credits such as The Ice Storm, 21 Grams, Super and Hope, of course, is well known to Filmmaker readers and, encouragingly, he has been tapped to bring “unique stories, voices, and characters from top […]
by Scott Macaulay on Jan 19, 2015
